Startte can launch your next endeavor, restart an idea, or refresh and streamline your existing operations. We create efficiencies, integrate technologies, develop brands and communication channels, and renew your business or organization potential.

About Us

Startte is a small woman-owned economically disadvantaged business. We are a creative, digital marketing, software and technology agency.

It is our business to strategize ways to enhance your current technologies, refine or establish process, and create targeted marketing/outreach campaigns. We make your operation smoother and more effective and position your business or organization to be competitive today, while anticipating the challenges tomorrow may bring.

How? We connect the dots.

We help our clients visualize data and then create the metrics that are used to monitor the success of their business and the impact of our own work. We specialize in working with our clients to systematically select the most appropriate technology and platforms to support their goals.

Our Process

We have a proven approach to achieving a higher level of superior and innovative technical efficiency, reducing risk, enhancing the quality of work, and ultimately improving your employee or customer satisfaction. We want your back-office applications, website, mobile applications, brand, and data to be highly usable, promote collaboration, and work seamlessly together.

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Capabilities 1

Data Visualization

Data Visualization - adding visual context and meaning to data through infographics, GIS, and interactive websites

Capabilities 2


Branding - identity building, marketing strategy, positioning and collateral design

Capabilities 3

User Experience

User Experience - building cohesive experiences across websites, mobile apps, social apps, prototypes and products

Capabilities 4

Usability & Accessibility

Usability & Accessibility - information architecture, usability and Section 508 testing of mobile and web applications

Capabilities 5

Social Media

Social Media - strategy, digital PR, content creation and platform optimization

Capabilities 6

Process Improvement

Process Improvement - strategies, metrics and technologies to streamline your organization and achieve its goals

Capabilities 7

Software & Mobile Development

Software & Mobile Development - systems engineering, custom applications, or integrating off-the-shelf products

Capabilities 8

Security and Privacy

Security and Privacy - best practices for FISMA, DIACAP and HIPAA compliance including PIV/CAC integration, and federated logins


Photo of Alison Ruh Oleson

Alison Ruh Oleson


Alison is a leader and visionary with success in evaluating, establishing and enhancing brand identities, spearheading business efficiency planning, marketing, advertising, public relations, and launching multimedia campaigns.

She has consulting experience for a variety of technical and healthcare organizations in satellite/communications, mobile Electronic Health Records (EHR), aviation, disability/accessibility, Defense, and digital analytics. She has a business degree from James Madison University and calls Falls Church, Virginia home.

Photo of Kimberly Boyd

Kimberly Boyd

Vice President

Kimberly is a PMP Practitioner and a seasoned market research professional, brimming with expertise in traditional and modern information-gathering methodologies. She is skilled at assessing organizations' current states to yield analyses such as purchase process mapping, root causes of customer satisfaction/attrition and product/service optimization as well as 360º corporate (HR) measurement programs.

She has comprehensive know-how in database optimization and stratification, research, and reporting. Kimberly attended California State University at Long Beach and Michigan State University, from the latter receiving a Bachelor's degree from the College of Communications Arts and Sciences.

Being a Lean Six Sigma Black Belt gives Kimberly a unique point of view to consult with Startte clients in identifying differentiating benefits, uncovering process-related deficiencies and developing improvement strategies, and linking actions (or, rather, the lack of action) to the bottom line.

Contact Us

Do you have a question for us?

Wondering if we can help on a project? Are you looking to join our team? Contact us!

Contact Us


8281 Greensboro Drive
Suite 250
Tysons, VA 22102
T. 703.599.7644